THINK / DESIGN / SOLVE //
BRAND IDENTITY
CONTENT CREATION
PRINT + DIGITAL DESIGN
PHOTO + MOTION
USER INTERFACE + User Experience
EMAIL MARKETING
ROLE
SENIOR GRAPHIC DESIGNER
LOCATION
LAGUNA HILLS, CA
DURATION
JAN. 2019 - PRESENT
Accomplishments
Strategy
Email Marketing - Creating and controlling segmented email campaigns, and their visual identity
SYSTEMATIC DESIGN//
I believe in process — creating efficiently and effectively.
1.
Identify + Define
2.
Research
3.
Brainstorm
4.
Develop
5.
Design
6.
Test + Repeat
DESIGN PHILOSOPHY //
With a deep-rooted design philosophy based in the balance of aesthetics and science, I am a performance-driven, multidisciplinary designer with a love for intuitive visual narratives. My approach to design is both critical and holistic. I find happiness in helping brands tell compelling stories [through Brand Identity, Web Design, Photography, etc.], I am able to provide a clear direction through a harmony of rationality and imagination.
From concept to execution, my method of work is highly organized, proactive, and forward-looking. I have demonstrated success within the luxury space [DITA Eyewear, Christian Roth Eyewear, St. John Knits, and Medelita Lab Coats + Scrubs] and experience across the spectrum of design and content creation including brand strategy, brand identity [logos, color schemes, typography, overall visual identity], email marketing [strategy, design, and implementation], UI/UX, front-end web, photography [shooting + retouching], video editing, social media, packaging, and print [design + overseeing production through vendors].
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60%
TECHNICAL SKILL
30%
PERSEVERANCE
10%
OPTIMISM + HOPE
